First Street Granola Bars

Private Brand: First Street
Retailer: Smart & Final
Country: USA
Category: G3. Packaged Goods
Agency: Marketing by Design (MBD)


Ashley Smits, Project Manager. MBD
Lauren Sells, Designer, MBD
Kim Burns, Production Artist, MBD
Photographer, Tonic Photo Studios
Original Design, Voicebox


With busy lifestyles and everyone constantly on the go, Smart & Final wanted a line of granola bars that resonated with the consumer as a reliable meal that was healthy and tasty. Through the use of big and bold photography, Smart & Final focuses on the actual bar by putting a big image of the product as the main focus of the cartons.

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