PHOTOGRAPHY GUIDELINES

To ensure fair and equal judging all entries must be photographed and presented in a consistent and standardized manner. Please follow the directions carefully. All entries must be photographs of actual packages. High-resolution digital files must accompany all entries.

Individual

1 photograph of the front of the package, taken on a white background with no reflection or shadow or other adornment.
All files should be 300dpi JPGs, approximately 6” x 6”.

Only one photo will be used.

New Brand

1 photograph of a grouping of 3-7 packages (a variety of products, structures and sizes), on a white background with no reflection or shadow or other adornment.
All files should be 300dpi JPGs, approximately 6” x 6”.

Only one photo will be used.

Redesigned Brand

2 photographs – one each of the old and new package design, taken on a white background with no reflection or shadow or other adornment.
All files should be 300dpi JPGs, approximately 6” x 6”.

Only one before and one after photo will be used.

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