All entrants may enter as many relevant individual or brand categories as they like.

Entering in an individual category does not automatically enter you into the New Brand or Redesigned Brand categories.

Contest categories are as follows:


These categories are focused on recognizing the brand as a whole – You may also enter the same products in the appropriate Individual Category

  • New Brand – this category is focused on new brand design and should demonstrate how the brand comes to life in a variety of products, structures, and sizes. A photograph of a grouping of 3-5 packages must be included
  • Licensed or Co-Brand – this category is designed to included licensed brands used by retailers as exclusive offers. (i.e. Celebrity Chef, Designer or simply a known brand licensed and exclusive to the retailer.)
  • Redesigned Brand – this category is focused on brand redesign. A before and after photograph must be included. As well as an optional photograph of a grouping of 3-7 packages.
  • Holiday or Limited-Edition Private Brand



  • Organic and Natural food
  • Packaged Goods
  • Frozen
  • Beverages: Alcoholic (liquid)
  • Beverages: Non-Alcoholic (ready to drink)
  • Pet Products: food, accessories, and toys
  • International/Specialty food
  • CBD / Hemp: Grocery


  • Home Cleaning: detergents, cleaning products, mops, brooms, etc.
  • Home Care: paper products, trash bags, batteries, light bulbs, etc.
  • Organic and Natural cleaning and paper
  • Home Improvement & tools, DIY, gardening, etc.
  • Home decor: lamps, objects, accessories, and decoration of the house
  • Electronics: Computers, cell phones, tablets, home audio and theater, accessories, etc.
  • Office: pens, binders, paper, stationery, etc.
  • Automobile products: additives, oils, car care, spare parts, etc.
  • Entertainment: music, photography, television, movies, etc.
  • Sporting goods and camping
  • Toys and games
  • Cooking & Kitchenware


  • Women’s Clothing: clothing, shoes, lingerie, underwear, hosiery, hats, etc.
  • Men’s Clothing: clothing, shoes, underwear, hats, etc.
  • Children’s Clothing: clothing, shoes, underwear, hats, etc.
  • Health Care: OTC, pharmaceuticals, vitamins, optical, toilet paper, tissues, feminine hygiene, diapers, etc.
  • Body Care: soaps, bath & shower products, deodorants, dental products, hair care, shaving, sun protection, hand and foot care, etc.
  • Beauty: perfumes, cosmetics, make-up, etc.
  • Baby: Diapers, wipes, medicine, food
  • CBD / Hemp: Health & Beauty
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