RETAIL BRANDS INSTITUTE

 

My Private Brand is now the Retail Brands Institute (RBI). The change is more than a new name or new logo. Our brand change reflects a dramatic shift — we are a new organization, representing the entire private brand/private label/store brand /own brand industry.

RBI is a global professional member organization focused on retailers and their brands across all categories and channels.

We are leading the game-changing shift to radically transform the private label industry to become RETAIL BRANDCENTRIC & CONSUMER FOCUSED.

Christopher A. Durham

Christopher A. Durham

President, RETAIL BRANDS INSTITUTE

Christopher Durham is the president of the Retail Brands Institute and the co-founder of The Vertex Awards.

Christopher Durham is an esteemed Retail Brand strategist, author, consultant, and retailer who built billion-dollar brands for global supermarket retailer Delhaize and led strategy and brand development for Lowe’s Home Improvement’s $18 billion private brand portfolio. He is the founder of the groundbreaking private brand blog My Private Brand and the co-founder of the influential international private brand package design competition The Vertex Awards. In 2017 he introduced the Velocity Conference a thought leadership gathering of private brand leaders, influencers, and challengers.

He has consulted with retailers around the world on their private brand portfolios including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) REI, and Hola (Taiwan).

Durham has published six definitive books on private brands, including his first book, Fifty2: The My Private Brand Project, and his newest book, Vanguard: Vintage Originals, a visual tour of innovation, disruption, and design in private brand going back to the mid-1800s.

Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper, and PLMA’s annual trade show in Chicago and Amsterdam.

ENTER THE VERTEX AWARDS TODAY!

STANDARD

$299
  • Dates 12.18.2021-1.14.2022
  • All works presented must have been available for sale to the public for the first time from November 2020 to November 30, 2021.
  • The Vertex Awards is exclusively for brands owned by retailers/private brands/private label/own brands.
  • RETAIL BRAND INSTITUTE(RBI) PRO and PLUS MEMBERS ARE ELIGIBLE FOR A $50 DISCOUNT PER ENTRY WITH COUPON CODE

LATE

$349
  • Dates 1.15.2022-1.31.2022
  • All works presented must have been available for sale to the public for the first time from November 2020 to November 30, 2021.
  • The Vertex Awards is exclusively for brands owned by retailers/private brands/private label/own brands.
  • RETAIL BRAND INSTITUTE(RBI) PRO and PLUS MEMBERS ARE ELIGIBLE FOR A $50 DISCOUNT PER ENTRY WITH COUPON CODE

BECOME A RETAIL BRAND INSTITUTE PLUS
OR PRO MEMBER & SAVE $50 PER ENTRY

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