Fairway Market Baguette Bags

Private Brand: Fairway Market
Retailer: Fairway Market
Country: USA
Category: G1. Fresh
Agency: Nancy Frame Design


Bob Frame, Principal. Nancy Frame Design
Jason Bidart, Vice President – Private Brand Programs, Fairway Market


Fairway Market’s baguette bag look was outdated and didn’t convey the premium nature of their baked fresh goods. We designed new packaging to better communicate the artisan-made and fresh-baked attributes. Hand-drawn illustrations with carefully articulated typography set the perfect tone for an inexpensive but premium indulgence that helps customers create memorable dining experiences with ease.

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