Fairway Market Baguette Bags
Private Brand: Fairway Market
Retailer: Fairway Market
Category: G1. Fresh
Agency: Nancy Frame Design
Bob Frame, Principal. Nancy Frame Design
Jason Bidart, Vice President – Private Brand Programs, Fairway Market
Fairway Market’s baguette bag look was outdated and didn’t convey the premium nature of their baked fresh goods. We designed new packaging to better communicate the artisan-made and fresh-baked attributes. Hand-drawn illustrations with carefully articulated typography set the perfect tone for an inexpensive but premium indulgence that helps customers create memorable dining experiences with ease.