Sun Harvest Coconut Goods

Private Brand: Sun Harvest
Retailer: Smart & Final
Country: USA
Category: G2: Organic And Natural Food
Agency: Marketing by Design (MBD)


Ashley Smits, Project Manager. MBD
Tracy Lemere, Art Director, MBD
Lauren Sells, Designer, MBD
Kim Burns, Production Artist, MBD


The organic baking category has become more whimsical, so Smart & Final asked the team to suggest designs across their coconut-based baking products that follows the trend. Through the use of fun illustrations and bold colors, we were able to develop a line that creatively conveys the coconut products in a fun and flirty way.

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