Sauvignon Blanc – Wine

Private Brand: Winemakers Selection
Retailer: Walmart
Country: United States
Category: G5. Beverages: Alcoholic
Agency: Equator Design


Sarah Paskell, Senior Director, Private Brands, Walmart
Nichole Simpson, Senior Buyer – Adult Beverages. Walmart
Nickolas Ingram, Project Manager, Equator Design
Aaron Funke, Creative Director, Equator Design
Charlie Kuoni, Account Director, Equator Design
Megan Singleton and Kat Piacentino, Account Managers, Equator Design


Following on from the hugely popular Winemakers Selection of 2018, Walmart aimed higher in 2019, launching 11 new varietals, Sauvignon Blanc being one of its most unique. Amazingly, the coastal New Zealand vineyard from which it’s sourced is mowed sustainably using Baby Doll Sheep, and its proprietor plays classical music to the vines, which he swears promote healthy grapes.

To convey the varietal’s unconventional origins, while working to an eight-week pre-press artwork deadline, we incorporated a die-cut label depicting the vineyard’s rolling hills and resident sheep – alongside a gramophone beaming musical notes, which gracefully melt into the vine. Thick cotton paper stock with a matte de-boss gives weight to the sheep’s wool and adds texture, as silver foil provides a soft highlight. These exceptional elements executed beautifully and artfully, engage millennial wine drinkers at the point-of-purchase while demonstrating quality and ensuring standout in a mature and fully populated category.

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