7-Select Mini Ice Cream Cups

Private Brand: 7-Select
Retailer: 7-Eleven
Country: USA
Category: G4. Frozen
Agency: Marketing by Design (MBD)


Austin Sniezek, Project Manager. MBD
Marty DiFrisco, Art Director, MBD
Sandra Button, Designer, MBD


The background designs for the mini ice cream cups might start with standard colors for each flavor, but the similarity between 7-Select Mini Ice Cream Cups’ packaging and their competitors’ designs stops there. The bold background pattern and elegant-yet-fun title font make these products pop on the shelf compared to their competitors, while the color choices make it easy for customers to find the flavor they’re craving

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