Wellsley Farms’ American Vodka

Private Brand: Wellsley Farms
Retailer: BJ’s Wholesale Club
Country: USA
Category: G5. Beverages: Alcoholic
Agency: Marketing by Design (MBD)


Angel McPherson, Own Brands Manager, BJ’s Wholesale Club
Luisa Makula, Project Manager. MBD
Tracy Lemere, Art Director, MBD
Becca Marko, Designer, MBD
Sandra Button, Designer, MBD
Brittney Gormley, Designer, MBD


Following the success of their Wellsley Farms’ Wines launch, BJ’s asked the team o design a line of premium, yet still high-value, spirits for Wellsley Farms. The artwork needed to link the product to the most popular brand in the category but also needed to communicate that the Wellsley Farms’ products could stand on their own and were of equal or greater quality than the product the customer was used to.

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