Sun Harvest Coconut Goods

Private Brand: Sun Harvest
Retailer: Smart & Final
Country: USA
Category: G2: Organic And Natural Food
Agency: Marketing by Design (MBD)

Credits:

Ashley Smits, Project Manager. MBD
Tracy Lemere, Art Director, MBD
Lauren Sells, Designer, MBD
Kim Burns, Production Artist, MBD

Summary:

The organic baking category has become more whimsical, so Smart & Final asked the team to suggest designs across their coconut-based baking products that follows the trend. Through the use of fun illustrations and bold colors, we were able to develop a line that creatively conveys the coconut products in a fun and flirty way.