overjoy light ice cream

  • RETAILER: Hy-Vee
  • CATEGORY: G4. Frozen
  • AGENCY: Meyocks
  • Hy-Vee and Meyocks Package Design Team

CREDITS: SUMMARY: When creating a brand for a new high protein, low-calorie ice cream – the team wanted the joyous, guiltless, happy feeling that you get when eating it to come through…so overjoy was created. The simple, colorful illustrations on the package along with the clean, two-tone type give this brand a light and happy feeling that stands out from others on the shelf.

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