Jumbo Vegetable Milk

  • RETAILER: Jumbo Supermarkets
  • COUNTRY: The Netherlands
  • CATEGORY: G6. Beverages: Non-Alcoholic
  • AGENCY: OD designstudio


  • Concept: OD
  • Design: Menno Mulder
  • Illustration: OD
  • Client / Brand Manager: Jumbo Supermarkets, Sabine Snijders-Simons

SUMMARY: It is a fact that the consumer has developed a stronger need for non-animal products. The vegetable dairy category is growing, and Jumbo sees its responsibility to meet the wishes of its customers with healthy products. OD was challenged to make a design concept that fits with the progressive category and within the brands belief. The concept is inspired by the graphic structure of the raw ingredients of the different vegetable milk variants. The line up is a positive, contemporary and clear assortment. It fits with the new lifestyle of the consumer.

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