Wellsley Farms Wine

  • RETAILER: BJ’s Wholesale Club
  • CATEGORY: G5. Beverages: Alcoholic (Liquid)
  • AGENCY: Marketing By Design


  • Creative Director: David Ziegler-Voll
  • Designer: Kailen Eaker
  • Production Artist: Rob Monroe
  • Project Manager: Alison Hom

SUMMARY: BJ’s requested the development of a portfolio of premium Private Brand wines under the Wellsley Farms brand. Our approach was to elevate the brand mark with a foil stamp and print on premium cotton brush stock–the perfect hand-feel. Along with beautiful watercolor feather imagery and carefully articulated typography, our solution ushered in an echelon of premium products to the wine and spirits category.

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