Macro Kombucha

  • RETAILER: Woolworths
  • COUNTRY: Australia
  • CATEGORY: G6. Beverages: Non-Alcoholic
  • AGENCY: Marque Brand Consultants


  • Senior Designer: Anita Williams
  • Senior Account Manager: Blanca Veiga
  • Brand Manager: Kate Walker
  • Design Specialist: Jade Tonkin

SUMMARY: Brief: Launch a new Kombucha product range under the Macro brand, Woolworths exclusive wholefoods brand. Core objective: To introduce this emerging health trend to a new mainstream audience by making Kombucha look tasty and accessible. Creative Solution: Using a funky 60s-inspired typeface, fruity colors and fun descriptor names, we enhanced flavor cues while playing up the ‘hippie’ all-natural character. We put the Macro beacon and organic stamp prominently centered in the label for easy navigation and created a lovable range of naturally healthy drinks with a good-for-you vibe.

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