SPAR Coffee

  • RETAILER: SPAR Holding B.V.
  • COUNTRY: Netherlands
  • CATEGORY: B1. New Brand
  • AGENCY: Yellow Dress Retail


  • Brand Manager: Jan-Hein van Spaandonk
  • Creative Director: Michelle Romeo-Wiegman
  • Designer: Nicole Moonen
  • Illustrator: Willemijn de Lint

SUMMARY: This SPAR premium Coffee range stands out from the crowd by the extreme slow roasting of the beans, which results in a perfect taste and color. The coffee encloses a powerful flavor with a hint of chocolate and roasted nuts. The design of these products seems like a city map, wrapped around the product. It symbolizes the locations of the shop format that SPAR specially developed for city centers. And where the SPAR coffee is the “pièce résistance” of the store. The unusual (coffee) design language fits the demanding urban coffee lovers.

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