Fred’s Chips

  • RETAILER: Fred’s Inc.
  • CATEGORY: G3. Packaged Goods
  • AGENCY: Marketing By Design


  • Creative Director: David Ziegler-Voll
  • Designer: Katie Vinci
  • Production Artist: Deanna Vosburgh
  • Project Manager: Ashley Smits
  • Account Manager: Christopher Thaemert

SUMMARY: Fred’s chips were one of the first categories apart of Fred’s rebrand. The designs needed to be colorful, bright and fun to compete against National Brands, but most importantly to evoke snack appeal. Bright colors and strong hero photography instantly convey flavor profiles across the category.

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