Fresh Thyme Premium

  • RETAILER: Fresh Thyme Farmers Market
  • COUNTRY: United States
  • CATEGORY: B1. New Brand
  • AGENCY: The Creative Pack


  • Creative Director: Danielle Beal
  • Designer: Emma Tung
  • Project Manager: Fern Serna

SUMMARY: This premium range needed to feature a new look for the brand, completely separate from their natural range, yet still maintains the essence of Fresh Thyme. The design had to be sophisticated, look expensive, and reflect the high-quality product inside. Under the private label name, Market Reserve, Fresh Thyme’s Premium Range is defined by its minimalistic, clean design. It’s characterized by its cream colored background, one size one weight title treatment, color-coded tag and metallic silver details. The color palette is contemporary and slightly earthy to compliment Fresh Thyme’s farm fresh feel. The colored tag easily identifies different flavors within the range.

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