Category: B1. New Brand
Grand Expedition navigates the seas of wines, discovers the best regions and treasures. It is a brand for new consumers in wines universe and makes the consumption habit a simple and accessible pleasure. It has become a recognized brand in Walmart stores taking as a slogan: Cheers to simplicity!
- Brand manager: Tamara Glebova
- Art Directors: Newton Fujita, Peterson Sironi, Gustavo Greco, Tidé Soares