Grand Expedition

Category: B1. New Brand
Retailer: Walmart
Country: Brazil
Agency: Pande

Summary:
Grand Expedition navigates the seas of wines, discovers the best regions and treasures. It is a brand for new consumers in wines universe and makes the consumption habit a simple and accessible pleasure. It has become a recognized brand in Walmart stores taking as a slogan: Cheers to simplicity!

Credits:

• Brand manager: Tamara Glebova
• Art Directors: Newton Fujita, Peterson Sironi, Gustavo Greco, Tidé Soares