Vertex Awards IV: Bronze Winners
FRANK
Category: G9. Packaged Goods
Retailer: Canadian Tire
Country: Canada
Agency: Jump Branding & Design Inc
Summary:
In a category dominant with national brand presence, the FRANK packaging utilizes wit and humor without sacrificing simplicity. Through unique product-based copywriting and illustrations, we were able to bring the playful and irreverent character of FRANK to life.
Credits:
Sanja Stojakovic – Designer
Kaitlyn Haddlesey – Designer
Jason Hemsworth – Strategic Director
Adam Armstrong – Creative/Account Director
Photography – Stacey Brandford
Anthony Wolf – Associate Vice President
Lauren Turchet – Brand Manager
Emma Horner – Brand Consultant
Lauren Breslin- Packaging Specialist, Copywriter
FRANK