• M&K
  • Category: B2. Redesigned Brand
    Retailer: Makro Brazil
    Country: Brazil
    Agency: Daymon
  • Summary:
    M&K is a friendly brand offering value for money in Brazil. The rebranding embraces the proximity with customers, transmits a first price feeling and has a strong and fun presence. The logo changed into a happy face. The packaging is direct. The color is bold and typography is big for an easy reading.
  • Credits:
  • Creative Direction: Jens Sievert
  • Brand & Packaging Design: Rui Bravo
  • Packaging Design: Juliana Yamada
  • Account Executive: Ines Santos
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