• Irresistibles Maple
  • Category: B4. Holiday or Limited Edition
    Retailer: Metro
    Country: Canada
    Agency: St. Joseph Communications
  • Summary:
    To defy tradition in a competitive category in Canadian stores with 70% of sales in late winter during maple sugar season: an updated premium look for a wide range of maple products and innovations. Variety & presentation align with Irresistibles’ position as an accessible, premium food indulgence.
  • Credits:
  • Agency: St. Joseph Communications Content Group
  • Designers (St. Joseph): Jennifer Ireland
  • Design and Branding Creative Direction (Metro): Eric Gagnon
  • Creative Director (St. Joseph): Dennis Benoit
  • Account Director (St. Joseph): Anna Agozzino
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