• 7-Select
  • Category: G9. Packaged Goods
    Retailer: 7-Eleven
    Country: United States
    Agency: Brandimage
  • Summary:
    For 7-Eleven’s line of everyday premium NBE snacks, we created a branding system to reinforce product quality, without being high-end or exclusive. Each product showcases ingredient flavor cues – shown naturally to convey flavor and support appetite appeal.
  • Credits:
  • Executive Creative Director: Don Childs
  • Creative Director: Scott Smith
  • Design Manager: Tim Binzer
  • Designers: Tim Binzer
  • Production Manager: Ree Foltz, Bud Halbeisen
  • Photo/Illustration: Mike Wepplo
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