• Portfolio
  • Category: B2. Redesigned Brand
    Retailer: Lowe’s
    Country: United States
    Agency: Birdsong-Gregory
  • Summary:
    Create a new packaging design including logo, color palette, photography, and overall visual identity to reinvent the Portfolio brand
  • Improve shelf-presence and showcase the showroom quality product
  • Inspire and engage the décor shopper
  • Drive sales at shelf
  • Credits:
  • Brand Manager – Alisa Ogburn, Lowe’s
  • Brand Director – Don Helms, Lowe’s
  • Photo Producer – Cynthia Waters, Schawk!
  • Creative Director – Leslie Kraemer, Birdsong Gregory
  • Art Direction & Design – Jessica Manner, Birdsong Gregory
  • Production Design – Joanna Garrett, Schawk!
  • Copywriter – Elizabeth Burr, Lowe’s
  • Project Managers – Sallie Reynolds, Lowe’s; Landis Trainer, Birdsong Gregory
  • Design Strategy – Phillip Atchison, Birdsong Gregory
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