• Jack Parker
  • Category: P4. Clothing
    Retailer: Action
    Country: Netherlands
    Agency:Yellow Dress Retail
  • Summary:
    Action launched a new Own Brand men’s underwear product range in this manufacturer driven category. A design that feels modern and qualitative enough to convince customers of the quality of the intrinsic product, and helps navigate. Bold identity reflecting the world of men’s underwear jumps sales.
  • Credits:
  • Brand manager client: Erwin Wentink, Hans van Hattem, Lotje Roussel, Ellen Peters
  • Designer: Lisanne Snoek, Barbara van der Hoorn
  • Photographer: Studio Zelden
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