Circle K

Category: B1. New Brand
Retailer: Circle K Norway
Country: Norway
Agency: Daymon

A new brand for Circle K’s stores in Norway. The concept is based on different personalities, but a common identity. Each product has its own mood but together they reflect the Circle K brand values. The unifying element is the centralized design that forces all elements to align in the middle.


  • Creative Direction: Jens Sievert
  • Design: Carina Sousa / Malene Teibakk
  • Account Executive: Margarida Lacerda

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