![](https://www.vertexawards.org/wp-content/uploads/2017/03/698-TCP_FT_TEAS_VERTEX-copy.jpg)
Retailer: Fresh Thyme
Country: United States
Agency: The Creative Pack
8 SKUs that are on the cutting edge compared to other retailer’s tea ranges, straying from the traditional packaging – more modern, accessible and relatable. The teas begin to take on their own personas with unique hand-drawn illustrations of decorative cups to compliment each flavor of the tea.