• The Social Collection
  • Category: G11. Beverages: Alcoholic
    Retailer: Calgary Co-operative Association Ltd
    Country: Canada
    Agency: Calgary Co-operative Association Ltd
  • Summary:
    The Social Collection is a range of premium wines targeted at customers who happily spend $20+ when entertaining. The use of metallic and matte inks, traditional typography, and a series of limited edition patterns (one for each varietal) convey quality despite the comparatively low price point.
  • Credits:
  • Brand Manager: Danielle Bussi√®res
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