![](https://www.vertexawards.org/wp-content/uploads/2017/03/692-TCP_FT_DETERGENTS_VERTEX-copy.jpg)
Retailer: Fresh Thyme
Country: United States
Agency: The Creative Pack
Putting a twist on the traditional Fresh Thyme design that is lighter and brighter to capture its clean function. A plant pattern is added above the horizon to emphasize it as a plant-based cleaner. A color band, as well as an ingredient illustration, distinguish the scents in the range.