ETOS makes an exciting entry into the Bath and Body set by adding Face Masks. With a hot price point and trending accents like dead sea minerals and charcoal, the last executional element is to simply deliver the Etos branding with a color palette and flavor/scent cue imagery that demand your attention, while also accurately representing the product you’ll get inside the package.
- Senior Vice President, Own Brands: Juan De Paoli
- Creative Director, Designer: Paul Skozilas
- Director of Merchandising: Mark Gilliand
- Director of Brand Management: Kasey Sheffer