Fresh Thyme Tasty Tykes

Brand: Fresh Thyme
Fresh Thyme
Country: USA
Category: B1. New Brand
Agency: The Creative Pack

A fun new brand created for kids under the Fresh Thyme label, Tasty Tykes brings to life the iconic tractor as a cute animated mascot. The design uses similar design cues to the original Fresh Thyme brand while introducing brighter colors and kid-friendly fonts as well as new characters to create a light-hearted design that appeals to both kids and moms.


  • Creative Director: Danielle Beal
  • Designers & Illustrators: Heather Storie, Corey Czer, Paola Ip, Emma Tung
  • Project Management: Fern Serna

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