Our brief was to grow Macro in new categories to a wider audience & to make healthy eating, mainstream. As Australian consumers knew & trusted Macro, we leveraged on the assets that were familiar to them. We modernized the existing logo, making it a beacon for healthy eating and connected with consumers through the message of “what’s inside matters”.
- Brand Strategy: Marcel Wijnen. Lynette Sandhu.
- Design team: Marcel Wijnen. Stacey Ayers. Polly Barton. Jess Parisi.
- Writer: Lynette Sandhu
- Design Realisation: Steve Hoffman. Peita Neale. Ed Graves. Don Reynolds.
- Project Manager: Suzi Della-Pietra. Blanca Veiga.
- Woolworths Brand Team: Rachel Pryce, Kate Walker, Jade Tonkin