Wellsley Farms Spices

Brand: Wellsley Farms
BJ’s Wholesale Club
Country: United States
Category: G3. Packaged Goods
Agency: Marketing By Design

For Wellsley Farms Seasoning and Spices, BJ’s needed a compelling design that would work across all seasoning and spices varieties, including organic and non-organic products and a variety of different types of containers. As an added challenge, BJ’s wanted the line to look cohesive, but still have bold differentiation for each product title. All of this was accomplished while still making a bold statement in a small footprint.


  • Art Director: Tracy Lemere
  • Production Artist: Deanna Vosburgh
  • Account Director: Maria Dubuc
  • Project Manager: Alison Hom

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