340 - Josh-Wood-image-7AWARD: Gold
Josh Wood – Guardian of Colour
PRIVATE BRAND: Josh Wood Hair Care
RETAILER: Marks & Spencer
COUNTRY: United Kingdom
CATEGORY: B3. Licensed or Co-Brand
AGENCY: DewGibbons + Partners

M&S worked with stylist Josh Wood on an exclusive range for color-treated hair. With almost no marketing support, pack design was vital. Fresh, spring-like colors and restrained, clean design echo Josh’s calm, reassuring working style. Original sales value targets smashed by +285%! ROI in 2 weeks!


  • Nick Vaus – Partner + Creative Director
  • Matt Taylor – Designer
  • Robin Munden – Production Manager
  • Sara Jones – Partner + Client Services Director

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