AWARD: Gold
Josh Wood – Guardian of Colour
PRIVATE BRAND: Josh Wood Hair Care
RETAILER: Marks & Spencer
COUNTRY: United Kingdom
CATEGORY: B3. Licensed or Co-Brand
AGENCY: DewGibbons + Partners

BRIEF:
M&S worked with stylist Josh Wood on an exclusive range for color-treated hair. With almost no marketing support, pack design was vital. Fresh, spring-like colors and restrained, clean design echo Josh’s calm, reassuring working style. Original sales value targets smashed by +285%! ROI in 2 weeks!

CREDITS:

• Nick Vaus – Partner + Creative Director
• Matt Taylor – Designer
• Robin Munden – Production Manager
• Sara Jones – Partner + Client Services Director