388 - Pams-Spaghetti-Beans-GroupAWARD: Gold
Pams Baked Beans & Spaghetti
PRIVATE BRAND: Foodstuffs Own Brand
RETAILER: Foodstuffs Own Brand
COUNTRY: New Zealand
CATEGORY: G9. Packaged Goods
AGENCY: Brother Design

In a landscape of cluttered, hard-to-navigate ranges, Pams Beans and Spaghetti set out to make this family favourite comforting again. Photography depicts hearty, rustic taste inspirations, while bold typography and variant color blocks create a down-to-earth personality that pops off the shelf.


  • Creative Director: Paula Bunny
  • Senior Designer: Justine Rankine
  • Photographer: Shaun Cato – Cato Photography
  • Food Stylist: Jo Wilcox – Silverspoon
  • Client – National Private Label Manager: Jocelyn McCallum

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