AWARD: Gold
C3 Hokkaido-Hamanaka Cookies
PRIVATE BRAND: C3 (C cube)
RETAILER: SUZETTE Co. Ltd.
COUNTRY: Japan
CATEGORY: B1. New Brand
AGENCY: Aizawa office

BRIEF:
Cookies using a fine butter made from high quality raw milk. A cow pattern is adopted to visualize the fresh raw milk turned to the cookie. It is in shape of a charming character using a milk bottle as a motif. When opening a box, a glass field printed inside appears to bring the feeling of a farm.

CREDITS:

• Art director :Yukihiko Aizawa
• Designer:Yukihiko Aizawa, Yuki Mori
• Director : Yurie Sumiya, China Nagata