420 - BikhutNewRangeAWARD: Gold
Bikehut: By cyclists, for cyclists
RETAILER: Halfords
COUNTRY: United Kingdom
CATEGORY: H15. Home Improvement
AGENCY: Storm Brand Design

Halfords wanted to redevelop their Bikehut brand to compete with key brands in the growing cycling sector. Historically, the brand had a clinical look. However, we created an authentic and believable range that celebrates and speaks directly to the world of everyday and occasional cyclists alike.


  • Glyn Robinson (Creative Director)
  • Christopher Bee (Senior Designer)
  • Marisa Hanks (Artworker)
  • Alexandra Booth (Account Manager)

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