457 - Yardworks_Vertex_Redesigned_BrandAWARD: Gold
Yardworks Brand Revitalization
RETAILER: Canadian Tire
CATEGORY: H15. Home Improvement
AGENCY: Jackman Reinvents

The Yardworks brand packaging was completely overhauled to create a strong yet approachable concept focused on easy customer decision making. The design includes a special treatment to call out innovative product features. The result is increased sales and improved quality perception for the brand!


Canadian Tire Team:

  • Anthony Wolf – AVP, Private Label Brands
  • Neema Shah – Brand Manager, Private Label brands
  • Tracy Platt – Brand Development Manager
  • Norm Green – Packaging Team Lead
  • CTR Product Development Team

Jackman Reinvents Team:

  • Brand Designer- Christian Hanson
  • Production Artist- Robert Snider
  • VP Creative Director, Brand & 360 Design- Michelle Donnelly
  • Director, Brand Planning- Raymond Ludwin

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