385 - Pams-Honey-GroupAWARD: Gold
Pams Honey
PRIVATE BRAND: Foodstuffs Own Brand
RETAILER: Foodstuffs Own Brand
COUNTRY: New Zealand
CATEGORY: G9. Packaged Goods
AGENCY: Brother Design

Pams Honey has cleverly avoided printing limitations and successfully created a well-crafted, charming range! Variants feature unique botanical illustrations on creamy-golden pots with a playful busy bee signing off, creating a warm and approachable look to set Pams apart from the competition.


  • Creative Director: Paula Bunny
  • Designer: Debbie Hyde
  • Illustrator: Debbie Hyde
  • Client – National Private Label Manager: Jocelyn McCallum

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