387 - Pams-Popcorn-GroupAWARD: Gold
Pams Popcorn
PRIVATE BRAND: Foodstuffs Own Brand
RETAILER: Foodstuffs Own Brand
COUNTRY: New Zealand
CATEGORY: G9. Packaged Goods
AGENCY: Brother Design

Pams Popcorn is filled to the brim with old-fashioned charm and the ‘popcorn promise’ of good times and sharing. A natural palette of simply-patterned papers formed the backdrop for the iconic tub silhouette, featuring handcrafted type on a unique and distinctive range.


  • Creative Director: Paula Bunny
  • Senior Designer: Justine Rankine
  • Illustrator: Stephanie Baxter
  • Client – National Private Label Manager: Jocelyn McCallum

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