462 - PnP-FamilyAWARD: Gold
Pick n Pay Mid-Tier Design
RETAILER: Pick n Pay
COUNTRY: South Africa
CATEGORY: B2. Redesigned Brand
AGENCY: Galileo Global Branding Group

PnP’s mid-tier brand needed to be repositioned so that perception of quality, local production and satisfaction is most important. We created an ethical, natural and local South African mood using a claim in each product translated in the main four South African languages.


  • Design: Jens Sievert
  • Executive Account: Margarida Lacerda

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