To develop a new private brand for Fresh Thyme. The Chicago based retailer launched 300+ products in 2015-2016. The farm horizon works as a holding device for the product title, making the brand identifiable from SKU to SKU. The sky’s color changes per SKU and each product has a custom illustration.
- Director of Private Brand: Robin VanDenabeele
- Creative Director: Danielle Beal
- Designers & Illustrators: Heather Varano, Paola Ip, Corey Czer, Mark Whyte
- Project Management: Fern Serna