Vertex III: Gold Winners

456 - FT_NATURAL-RANGE_THE_CREATIVE_PACK_VERTEXAWARD: Gold
Fresh Thyme Branding & Packaging
PRIVATE BRAND: Fresh Thyme
RETAILER: Fresh Thyme
COUNTRY: United States
CATEGORY: B1. New Brand
AGENCY: The Creative Pack

BRIEF:
To develop a new private brand for Fresh Thyme. The Chicago based retailer launched 300+ products in 2015-2016. The farm horizon works as a holding device for the product title, making the brand identifiable from SKU to SKU. The sky’s color changes per SKU and each product has a custom illustration.

CREDITS:

  • Director of Private Brand: Robin VanDenabeele
  • Creative Director: Danielle Beal
  • Designers & Illustrators: Heather Varano, Paola Ip, Corey Czer, Mark Whyte
  • Project Management: Fern Serna
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