381 - Pams-Ice-Cream-Cones-GroupAWARD: Gold
Pams Ice Cream cones
PRIVATE BRAND: Foodstuffs Own Brand
RETAILER: Foodstuffs Own Brand
COUNTRY: New Zealand
CATEGORY: G9. Packaged Goods
AGENCY: Brother Design

Pams set out to celebrate the ice cream cone in a fun, contemporary way evoking nostalgia for all ages. Retro product name 
typography, irresistible-looking photography and a soft palette of sweet colors sets the Pams range apart from the competition, which specifically targets young children.


  • Creative Director: Paula Bunny
  • Senior Designer: Justine Rankine
  • Photographer: Shaun Cato – Cato Photography
  • Food Stylist: Jo Wilcox – Silverspoon
  • Client – National Private Label Manager: Jocelyn McCallum

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