Pams set out to celebrate the ice cream cone in a fun, contemporary way evoking nostalgia for all ages. Retro product name typography, irresistible-looking photography and a soft palette of sweet colors sets the Pams range apart from the competition, which specifically targets young children.
- Creative Director: Paula Bunny
- Senior Designer: Justine Rankine
- Photographer: Shaun Cato – Cato Photography
- Food Stylist: Jo Wilcox – Silverspoon
- Client – National Private Label Manager: Jocelyn McCallum