House brand skus created to compete with the Canadian national brands. Designed to attract a multi-ethnic group of parents, while making it more exciting for kids to wear the product. The most important info is repeated on 4 of the 6 sides to ensure that it’s recognizable however it is stocked.
- Creative Director: Martine Gadbois
- Art Director: Sandrine Henkinbrant
- Graphic Designer: Stéphane Geoffrion
- Account Manager: Andrea Lange
- Supplier: Irving Personal Care Ltd