To create packaging for a range of Italian imported frozen pizzas that follows the established brand guidelines. Using a specific flat illustration-style to depict delicious, appetizing pizza was challenging but now helps the range stand out from a crowd of photographic solutions.
- Director of Private Brand: Robin VanDenabeele
- Creative Director: Danielle Beal
- Designers & Illustrators: Heather Varano, Mark Whyte
- Project Management: Fern Serna