The product offers a clean, fresh and healthier indulgence with a pleasing minimalist design that effortlessly stands out in the freezer. The packs lend cues from interior design trends, with tonal patterning to keep the message fun. Balance, a key factor in healthy indulgence, is emphasized.
- Design Director – Peter Cooper
- Group Account Director – Nikki Moeschinger
- Project Manager – Alex Sinclair
- Brand Manager – ALDI Stores