AWARD: Silver
M 100% Pure Arabica Single Origin Coffee
PRIVATE BRAND: M
RETAILER: Makro
COUNTRY: South Africa
CATEGORY: G12. Beverages: Non-Alcoholic
AGENCY: Daymon Worldwide

BRIEF:
Coffee is a trendy category, and artisan packaging is breaking new ground. Daymon Worldwide is proud to present M Coffee, a select range of 100% Arabica, single origin coffees, available in ground and beans. Daymon went back to coffee’s origins, by incorporating a more ethnic feel on the packaging.

CREDITS:

• Francesca Civico – M Brand Manager, Daymon Worldwide
• Andre Lombard – Head of Design: Daymon Worldwide Massmart Account