Lucerne_GraphisAWARD: Silver
Lucerne Dairy Farms
PRIVATE BRAND: Lucerne Dairy Farms
COUNTRY: United States
CATEGORY: B2. Redesigned Brand
AGENCY: Trinity Brand Group

We were tasked to create a timeless and relevant look for its fragmented private label dairy brand. The new packaging would need to be iconic yet flexible enough to create a memorable brand impression across the 475 skus and 20 categories it spans.


  • Creative Director: Paul Kagiwada
  • Senior Designer: Michael A. Johnson
  • Photographer: Mark Rogers

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