AWARD: Silver
Lucerne Dairy Farms
PRIVATE BRAND: Lucerne Dairy Farms
RETAILER: Safeway
COUNTRY: United States
CATEGORY: B2. Redesigned Brand
AGENCY: Trinity Brand Group

BRIEF:
We were tasked to create a timeless and relevant look for its fragmented private label dairy brand. The new packaging would need to be iconic yet flexible enough to create a memorable brand impression across the 475 skus and 20 categories it spans.

CREDITS:

• Creative Director: Paul Kagiwada
• Senior Designer: Michael A. Johnson
• Photographer: Mark Rogers