To develop an Organic tier of private brand for Fresh Thyme. The Organic products use the same farm horizon design as the Standard products, but with a green color scheme. This design also uses a green version of the logo with the word ‘Organic’ set in white to maximize differentiation on shelf.
- Director of Private Brand: Robin VanDenabeele
- Creative Director: Danielle Beal
- Designers & Illustrators: Heather Varano, Paola Ip, Corey Czer, Mark Whyte
- Project Management: Fern Serna