496 - OD-VERTEX-2016-DIEPVRIES-001AWARD: Silver
Fresh Frozen vegetables
PRIVATE BRAND: Jumbo
RETAILER: Jumbo Supermarkten N.V.
COUNTRY: Netherlands
CATEGORY: G10. Frozen
AGENCY: OD

BRIEF:
Frozen goods are not only very convenient, products like vegetables are extremely healthy when the are harvested and frozen directly. The new design for the frozen veggies reflect a fresh pack by using information for credibility combined with outstanding fresh photography.

CREDITS:

  • Frank van der Mei (Jumbo)
  • Niels Alkema (OD)
  • Marleen van de Pol (OD)
  • Wilkins (Photography)

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