AWARD: Silver
Gestus Æbleskiver
PRIVATE BRAND: Gestus
RETAILER: Dagrofa
COUNTRY: Denmark
CATEGORY: G10. Frozen
AGENCY: Kontrapunkt

BRIEF:
The client asked for a unique packaging design for their traditional Danish round danish pancakes – ”æbleskiver”. The design is inspired by the jovial spirit of home comfort and recipe books, through playful, circular design elements, a vibrant color scheme and a lively and inviting photo style.

CREDITS:

• Brand Manager: Pernille Kiss Larsen
• Project Manager: Ann Holm Pedersen
• Designer and photographer: Martin Højer Kofod
• Illustration: Sophia Schack Axelsen
• Food styling and artwork: Ditte Sondej